The leading American showcase for the burgeoning technology of Near Field Communications arrives in Phoenix this October with an expanded look at developments in new NFC devices and add-ons, the status of the growing NFC ecosystem, the growing world of NFC-enabled payments and other applications, NFC security and other implementations, and American and international market forecasts. With hundreds of millions of NFC smart phone handsets in place, the market is poised for the introduction of applications and services enabling quick transactions, ticketing, digital content exchange, advertising and marketing services, secure identification, physical and logical access, social networking and communication between electronic devices. The authoritative expertise of the Smart Card Alliance and NFC Forum brings together a broad base of industry players in a conference event that features leaders from every relevant sector for an interactive, instructive forum on the NFC business issues, implementation milestones, and technology advancements.